The performance sub-brand Genesis always needed
For a decade Genesis has built convincing luxury cars without a credible performance halo. The G70 has the chassis. The GV60 Performance has the powertrain. What was missing was a unifying performance identity — the equivalent of AMG, M, RS, V, F. The Magma sub-brand is that, finally.
The Genesis GV60 Magma is the first production Magma model. It debuted at the 2026 New York International Auto Show in April, with US deliveries scheduled for summer 2026.
641 horsepower. Dual-motor. Widened track. Lowered ride height. Genesis didn't soft-launch this — they brought the gun.
What Magma actually means
The GV60 Magma takes the existing GV60 Performance's E-GMP platform and runs every performance lever:
- 641 hp dual-motor electric (up from 483 hp in the GV60 Performance Boost mode)
- Wider track — physically broader stance, repositioned wheels
- Lowered ride height with retuned air suspension
- Thermal management upgrades — the bit that separates a one-lap car from a sustained-pace one
This is what every Korean halo car has needed for ten years: a brand that signals "this one is actually for going fast," with the engineering to back it up. The Hyundai N range proved the engineering exists. Magma is Genesis cashing the cheque.
What it competes with
At US launch the GV60 Magma will land in the same price-and-power neighbourhood as the Porsche Macan Turbo Electric (630 hp), the BMW iX M70 (650 hp), and the AMG EQE 53 SUV (677 hp peak). It's the first Korean performance SUV to genuinely belong in that conversation rather than sit one tier below.
Magma is also confirmed for the G80 (G80 Magma, already revealed) and the GV80. The GV60 is the opening shot.
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Sources: autoconnectedcar.com NYIAS round-up. NYIAS reveal April 2026.